The consumer buying behavior refers to the behavior of the consumer, individuals and householders who buy goods and services for personal consumption (armstrong & kotler , 2009) there work is in-depth study of consumer behavior which states that marketers have very little control over the factors that the consumer makes to purchase a product.
From the survey, i had realised that the consumers' buying behaviour is not only influenced by the social factors, the personal factors and the psychological factors but also marketing mix such as the price, product and promotion also influences the buying behaviour. There are certain factors which affecting and influencing the consumers to purchase the l'oreal shampoo which are as follows motivation: motivation is a factor which will influence the consumers to develop a good and excessive purchasing behavior with the help of this, its enough for the l'oreal company to fulfill the needs of the customer’s (dimitrova and rosenbloom, 2011. This research is prepared for the purpose of gaining a better understanding on the factors influencing the consumers' buying behaviour the shampoo market is chosen as the field of study on the consumers' buying behaviour because everyone needs shampoo to wash their hair so anyone could be the respondents of my survey.
Consumer behavior essay consumer behavior essay understanding consumer behavior are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior these social factors can arise from culture, subculture, family and roles, reference groups and social class. Consumer behavior and marketing: factors influencing consumer behavior essay consumer behavior & marketing in their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customer’s needs.
Personal factors: consumer buying behavior can be influenced by people’s occupation life style of consumers can have large impact on consumer buying behavior like for example, if we go to the store mostly , the older generation people go for low cost, but more quantity products they don’t care about quality. Factors influences consumers buying behavior review of related literature and studies related theories of the dependent and independent variables of this study are included in this chapter the theories and models are then use to develop the conceptual framework of the research, focusing the factors influences consumers buying behavior. Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge it involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions however, the challenging factor multiplies if you had left things up to the last minute.
Consumer behavior midterm essay principles of consumer behavior: consumer behavior is dynamic it involves thinking, feeling as well as actions of consumers, consumer groups and society the study of consumer behavior looks at how people buy, what they buy, when they buy and why they buy it. Factors which control the consumer purchasing behaviour according to the information provided by wikipediacom, consumer behaviour referred to as the study of when, why, how, where and what people do or do not buy products  it blends elements from psychology, sociology,social, anthropologyand economics.
Consumer buying behavior factors which affect a consumer 's buying behavior includes social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. Consumer buying behaviour is defined as the buying behaviour of final consumers, individuals and households who purchase goods and services for personal consumption (kotler et al, 2001, pg 858) purpose of choosing this topic:for a marketer to satisfy customer needs efficiently and lucratively, understanding consumer behaviour is essential.
Consumers' buying behaviour is affecting the purchasing power of the consumers there are several factors that influence the consumers' buying behaviour in order to indentify these factors, a research on the shampoo market was carried out.