Zhou et al: online shopping acceptance model consumer-oriented view of online shopping in this study as the competition in e-commerce is intensified, it become s more important for online retailers to understand the. Understanding online shopping intention: the roles of four types of trust and their antecedents which is a common problem found in most research on online trust thus far, an amount of research on trust has treated it as a multidimensional concept, and categorized trust into several dimensions depending on the referents of trust in online.
To be more specific, the current research tries to answer the following questions, which center on factors contributing to the intention to purchase: first, what are the different types of trust involved in online shopping, and do they exert any effect on consumers’ perceived risk and attitude toward online shopping.
Shopping continuance, explaining 55% of intention to continue shopping online online strategies cannot ignore direct and indirect effects on continuance intentions. Given that how to attract and retain consumers is critical to the success of online retailers, research on the antecedents of consumer acceptance of online shopping has attracted widespread attention online shopping acceptance model [citrin et al 2000 donthu and influence on online shopping intention in some countries emotion online.
Based on the theory of planned behavior, this research is to construct a logit model on online shopping intention of undergraduate consumer and discuss the main influential factors and extent on that. H5: online purchase intention significant positively influence online shopping behavior 3 research methodology the relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. An study of factors affecting on online shopping behavior of consumers drgagandeep nagra, drr gopal line shopping in india the present research paper has used shopping parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping.
Perceived online shopping risk has a negative effect on post-breach shopping intent in the consumers' mind, perceived severity of security breach manifests itself in the fear of potential consequences of an event consumers are afraid of the consequences that may create personal problems for them.