Regal entertainment group financial analysis description of business regal entertainment group is a publicly traded corporation based in knoxville, tennessee and incorporated in delaware reg was founded in 1989 through the mergers of three larger movie chains regal cinemas, united artists theaters, and edwards theatres and has since acquired several smaller chains to boost market share. In the regal electrogas case study, mr asad ali must determine the pricing policy for his company's desert coolers the case study indicates competition in the desert cooler segment is based primarily on price, established image, and product appearance (azhar, 2008, p 15.
In late june 1987, mr asad ali, owner of regal electrogas faced an important decision regarding the pricing of desert coolers for your business the market price of this product has increased by 5% due to the new taxes introduced in the national budget of india, which was announced two weeks ago.
Regal electrogas 895 words | 4 pages mr asad ali is the sole proprietor of regal electronics regal electronics manufactures several products, one being dessert coolers for several years, ali has established his dessert cooler brand to be a high quality product in the mid-level price range. Regal electrogas: price leader or price follower is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11. Regal electrogas: price leader or price follower is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11 our case solution is based on case study method expertise & our global insights.
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Ali aimed to increase the volume of coolers to 1,500 units a year over the next two to three years (regal electrogas: price leader or price follower, 2008, p 3) his long term goal was to have the market share, and he saw cash flow as the primary constraint. Regal is currently positioned (in the middle) of all of these competitors, not a bad place to be he is not at the bottom, and there is still room to grow ambassador is the industry leader and has the most equity and thus, the one to watch. In late june 1987, mr asad ali, proprietor of regal electrogas, was confronted with an important decision regarding the pricing of his company’s desert coolers the market price for this product had risen by approximately 5 percent in the wake of new taxes introduced in india’s national budget which was announced 2 weeks earlier.