Sullivan ford auto world case study ways of improvement hire well-trained and experienced service management team regain the trust and loyalty of clients by implementing new and innovative packages. Case analysis sullivan ford auto world 11/28/2013 baltazar, celine g borromeo, lorna mae a gador, hannah l garcia, rhodalyn q nuguit, marcella marie d uy, treasure r case analysis of sullivan ford auto world company facts • purchased a ford dealership in 1983 • sullivan’s auto world.
Case analysis of sullivan auto world 1 case analysis 2 company facts • • • • • purchased a ford dealership in 1983 sullivan’s auto world sullivan’s ford auto world walter “walt” sullivan sales (front-end) & service (back-end) departments. The cars are tangibleproducts that are being sold in unit the process of production andconsumption are separated on the other hand, marketing a service for a car includes the 7p’s (product, place and time, price, promotion and education, physical environment and people. Ba 235 services marketing group 7: case solution ~ sullivan ford auto world feb2012 21 case background walter sullivan the.
Study question 1) how does marketing cars differ from marketing service for those same vehicles automobile industry is something different marketing and promoting in the automobile industry takes an extra skills marketing cars differs from the method of marketing services marketing cars can be.
In the last 12 months, sullivan auto world’s gross margins were 4 6% and 24% for car sale and services, respectively these were insufficient to cover the dealership’s fixed expenses and are below industry standard for contribution margins. Case sullivan ford auto world - marketing services case background/summary a the company 1started by walter sullivan in 1983 the current site of operations is located at a busy urban highway intersection extensive renovation of the 30 yr old building was done.
Free essay: case background/summary a the company 1 started by walter sullivan in 1983 the current site of operations is located at a busy urban highway. Case 1 • sullivan ford auto world 463 carol sullivan-diaz, aged 28, was the eldest of walter and carmen sullivan's three daughters after obtaining a bachelor's degree in economics, she had gone on to earn an. View test prep - case 1 sullivan ford auto world from mkt 312 at strayer university, washington 1) how does marketing cars differ from marketing service for those same vehicles marketing cars is. View notes - case study 1 from marketing 1090 at central georgia technical college case study 1 - sullivan ford auto world summary the owner of sullivan auto world car dealership dies unexpectedly.
Introduction this case details the position of carol sullivan-diaz, the 28-year-old daughter of walter sullivan who died at the age of 56 walter had bought a ford dealership in 1983 that eventually grew into what is now sullivan ford auto world. Case background/summary a the company 1 started by walter sullivan in 1983 the current site of operations is located at a busy urban highway intersection.